Taking Your Business to a New Level with Reputation Marketing Services


The city of Tampa, Florida is a business hotspot. It holds the county seat of Hillsborough, and is its largest city—the economic hub of the area. Tampa’s Economic and Urban Development has pointed out that the foundation of the city’s economy lies in the diversity of the industries within it, which includes maritime, technology, health care, finance, agriculture, construction, and tourism. Tourism is huge with the city’s many notable attractions like the Tampa Bay, Raymond James Stadium, Amalie Arena, Busch Gardens, and many more.

The city also boasts a large base of consumers as it is the third city with the largest population. An estimated one-third of Hillsborough County’s residents are in Tampa.
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Business Online Reputation Management: Four Common Myths Debunked


Myth 1: Negative online image is only a concern of big companies.

Fact: Search engine results today are more localized than before. Even companies with branches nationwide need to optimize their pages for the local market to be found. If you’re operating a boutique-scale company, any reputation management expert would insist that you optimize your profile and regularly monitor reviews in local and influential sites such as Yelp. In fact, 83% of consumers admit they’re influenced by reviews in Yelp, according to an article from Forbes.com.

Myth 2: It’s perfectly reasonable to defend my business online.

Fact: It depends on how you handle it. When reading public reviews, you may come across disgruntled customers or ‘snitches’ paid by competitors to tarnish your name. The remarks can be very hurtful but either way you have to keep your cool. Be the bigger person and offer to make amends by providing them a link to a feedback form.
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Between PPC and SEO Services: Useful Tips to Keep Your Business Going


One of the most important questions that business owners need to answer is whether they should use SEO or PPC to drive traffic toward their site. This decision is vital, especially during their starting years, when a company’s brand is only starting to take shape. Whether you pick one marketing strategy over the other or a combination of the two, your choice will ultimately determine how successful your promotional campaign(s) will be.

Pros and Cons

SEO services are undoubtedly more affordable than PPC, however it takes a bit of a long time for the results to take hold. With SEO you need to literally climb the ladder of the results page, in order to reach the top spot. Another problem with SEO is that search engines frequently upgrade their algorithms, so your ranking in the results page can literally change in a matter of days if you’re not updated.
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