What some companies fail to give their marketing campaigns is an emotional value. Recent studies suggest that half of the time, brands are clueless on how to reach their audience at an emotional level. One possible reason for this is that most marketing campaigns are driven by profitability. Making a profit is, without doubt, an important aspect, but brand building isn’t just about the charts and ads, it’s also about establishing connections and understanding your clients beyond company reports.
Reputation marketing services should be similar to a 3-D film: you should show something more than just the simple, flat surface, thereby allowing the audience to have a better experience. Take for example Nike’s “Find Your Greatness” campaign, or Dove’s attempts to challenge the idea of beauty; what made these ads successful is that they directly targeted their audience rather than the product. Clients are more than just figures on paper, they are individuals with ideas and beliefs. It is