Last year, the world was shocked to see embattled Hollywood actress Lindsay Lohan grace the West End stage. Everyone was aware of what Lohan had gone through and her gradual fall from the spotlight, and with her stage debut, people were curious as to what actually made her take the role in the first place.
Analyzing this instance deeper, branding experts can see that the more precise question to ask is why a film star whose troubled life was well publicized would opt to appear on a West End stage. This question can be answered when one knows and fully understands how to rebuild a brand, and Lohan hasn’t been the first one to do so. Their plights and their struggles to rebrand can actually be a lesson on reputation management for businesses, particularly those embattled with reputation issues.