SEO Services: How Reputation Management Can Save You from Bad Reviews


Social media, online review sites, forums—these are where your customers are talking about your company and your products. These days, one bad review can be damning for a business, especially if they are not yet an established brand in Tampa Bay. What can you do to protect your reputation? The answer is online reputation management or ORM, one of the most underutilized SEO services around. It might be safe to say that you’re probably reading this now because you received one or two bad reviews from your customers. Here’s how SEO can fix it for you.

Speedy Damage Control

Speed is important when addressing negative feedback. The first thing you need to do is make it up to the dissatisfied customer. Try to establish a communication with them and find out how you can make things right. If things go well, they can edit that bad review into a positive feedback and if not, you need to find a company that specializes in this kind of damage control.
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Business Online Reputation Management: Four Common Myths Debunked


Myth 1: Negative online image is only a concern of big companies.

Fact: Search engine results today are more localized than before. Even companies with branches nationwide need to optimize their pages for the local market to be found. If you’re operating a boutique-scale company, any reputation management expert would insist that you optimize your profile and regularly monitor reviews in local and influential sites such as Yelp. In fact, 83% of consumers admit they’re influenced by reviews in Yelp, according to an article from Forbes.com.

Myth 2: It’s perfectly reasonable to defend my business online.

Fact: It depends on how you handle it. When reading public reviews, you may come across disgruntled customers or ‘snitches’ paid by competitors to tarnish your name. The remarks can be very hurtful but either way you have to keep your cool. Be the bigger person and offer to make amends by providing them a link to a feedback form.
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